Multimedia has become a significant force in business world, economy, and academia, and it may thus play an important role in online market analysis. Multimedia may be used to almost any sort of information we get, from television to journals to web sites to movies. Multimedia is a powerful tool both for educating and engaging a worldwide audience.
By making surveys more entertaining to engage in, including multimedia in surveys can help you raise response rates. Your responders can provide input on specific items of interest, such as sales material, product development ideas, explanatory diagrams, and printed or broadcast advertisements using images, movies, and sound. Audio snippets can also be used as inquiries for visually impaired responders.
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